Safelist advertising is an internet marketing cooperative. In other words, when you join a safelist, you agree to receive email advertisements from other members in return for sending out your own email advertisements.
Most safelists are free to join but will offer an “upgrade” package that will allow you to send your ads more often and in some cases, receive fewer ads from other members.
Some safelists operate on a credit basis: the number of credits you have in your account determines how many members your ad will reach. For example, say you have 1000 credits in your account. This means that your ad will reach 1000 members on that list. You will typically earn credits by reading the advertisements of other members and clicking on the links in them.
Credit-based safelists are generally more effective than non-credit based ones because in order to be able to send their ads, members must open other members ads and click on the link within the email. They must then spend a certain amount of time on the linked site before earning their credits. This is diminished somewhat by the ability to purchase credits.
There are two schools of thought on the effectiveness of safelists: one school of thought says that because most people who join safelists are other internet marketers, you have a ready-made and receptive audience to which to market your products. The other school of thought says that since the majority of people who join safelists are other internet marketers, they’re looking to get their ad in front of you and have no real interest in reading your ad or buying your product.
I believe that the effectiveness of safelists depends on what you’re pitching to other safelist members. Since safelist members are predominantly other internet marketers, internet marketing products are a great fit for that audience. Anything else isn’t going to do as well, and in any case, don’t expect super results. Safelists are best used in conjunction with your other marketing efforts and not as your only marketing strategy.
I recommend the following safelists for best results:
Dusty’s Magical Marketing Safelist
July 28th, 2009
Kmcgraw
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