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Twitter is effective as a marketing tool if it is used correctly by people who are highly social folks already. People who use Twitter to connect with other people in order to socialize, and who use marketing as a natural outgrowth of their socializing will benefit the most from it.

However, as Twitter has become more and more popular, more and more people have jumped on the bandwagon of using it exclusively for promotional purposes or for thinly disguised promotional purposes. The internet marketing gurus have proclaimed Twitter to be the “thing” for getting traffic to your websites.