Work At Home Information

Twitter is effective as a marketing tool if it is used correctly by people who are highly social folks already. People who use Twitter to connect with other people in order to socialize, and who use marketing as a natural outgrowth of their socializing will benefit the most from it.

However, as Twitter has become more and more popular, more and more people have jumped on the bandwagon of using it exclusively for promotional purposes or for thinly disguised promotional purposes. The internet marketing gurus have proclaimed Twitter to be the “thing” for getting traffic to your websites.

As I stated at the beginning of this post, Twitter is great for marketing purposes, but only if it is used correctly. Using it for promotional purposes only, or trying to disguise that you’re using it for promotional purposes by such tactics as spacing out your promotional tweets with fluff like quotes and other such things, does not work.

The reason it does not work is that everyone who is using Twitter for promotional purposes only will gravitate toward each other, leaving you with a market of other marketers. People who use Twitter as a social medium first, and a marketing medium second, will drop strictly promotional users from their follow lists. This creates a preaching to the choir situation similar to what you have on safelists and traffic exchanges; in other words, sending your links to others whose only concern is getting exposure to their own links.

I’m not pulling these facts out of thin air. I am using using my own experiences with attempting to advertise to Twitter audiences and my observations of the tweets I receive in any given day.

To give you a little background, I am not a social butterfly type of person and I prefer to keep my communications on a business-like level, except with people with whom I am well acquainted. Perhaps it is because I consider myself too old for this type of thing, but mostly, I think it’s a personality issue and Twitter just does not fit me at all. I just do not know “how” to tweet. What do I tweet about, and why should anyone care? This concept continues to baffle me.

As a consequence of this, when I followed the advice of guru Lee McIntyre, I signed up for Twitter and added three “base” accounts of people in the “make money niche.” I started adding people from these accounts, and I did get reciprocal follows.

I now have over 1300 followers, however, none of them appear to be interested in buying from me. Instead, they want to get their links in front of me, just as I am interested in getting my links in front of them. However, none of us are motivated to buy anything from each other. We have a preaching to the choir situation. I have pages and pages of nothing but promotional tweets to document this, as well as purely promotional direct messages.

Preaching to choir can be avoided in Twitter by using it as it was intended to be used: for socializing. If you are not a person who enjoys socializing in this way (like me,) you’re better off using other methods of online promotion.