Work At Home Information

There is a discussion going on at the Warrior Forum over the past day or two about why marketers are including swear words or the acronyms for swear words, like WTF and BS in their articles, sales pages, etc. A lot of the older Warriors, including the person who posted the topic seemed to think that any swearing, even the use of an acronym like WTF is unprofessional and uncalled for.  Other members were quick to respond that whether or not it is acceptable to use swear words or swear word acronyms depends on who you are marketing to. Which brings me to the point of this blog entry: targeted internet advertising.

In order to market your products, whether they’re your own on you’re an affiliate, you’re going to need to understand who your market is. How do they think? What will they respond to? Do they respond to a more “in your face” style of advertising, characterized by rough language and an edgy attitude ? Or is your market more responsive to a friendlier, more subtle approach?

If you don’t consider your target audience, then you’re not going to make sales because you won’t be getting traffic that will convert well. While internet marketing is still to some extent a numbers game, it is also about getting your product before a receptive audience.

Accordingly, whether or not you use swear words, acronyms for swear words, or leet speak depends on your target audience. If your target audience is young males, then most likely, a defiant, kind of “in your face” type of strategy would work quite well. If your audience is middle-aged females, then perhaps, not so much.

In any event, it is important to test out your strategy. Marketing is about constant testing: finding out what works and what doesn’t. Also be aware that markets change, and strategies that were once effective may no longer be so.